Recently, Digital Chat Station disclosed the strategy that Xiaomi has used in designing displays for its newest flagship series. The post exposed that both Pro and Ultra models of “Liangchang” flagship series will continue to boast equal-depth micro-curve screens, without adopting a straight screen design. This could be an implication that the company focuses on distinguishing versions in its flagships: one for standard models and another one for higher-end ones.
Straight Screens Reserved for Standard Models
Whereas the standard flagship models of Xiaomi, like the Xiaomi Mi 15, are set with 6.36-inch straight displays, Pro and Ultra will come with 6.73-inch equal-depth quad-curved screens.As explained by the blogger himself, that means Xiaomi will be able to pack in all the premium features on higher models and make them far more interesting compared to the normal versions.
Insights into the Xiaomi and REDMI Lineups
In the comment section of the post, additional details were shared:
- OnePlus Shift to Straight Screens: It is expected that OnePlus will shift to straight screens for their flagship models next year.
- A New Trend for REDMI: The series of Redmi K Pro will have a variety of large, straight screen models for users who need professional flat screens. Turbo series positioning: On November of this year, Xiaomi introduced a new logo for REDMI, and now it has come out with a change. Introducing the Turbo series, Xiaomi ends the jobs of K series, but the latter will continue to focus on both breakthrough performance and in design.
Xiaomi 15 Series and Ultra Model Updates
The Xiaomi 15 series introduced in October includes the Qualcomm Snapdragon 8 Elite processor. The Xiaomi 15 Ultra, expected to come in February, is still on schedule, confirms Wei Siqi, general manager of Xiaomi’s mobile phone marketing department. The above approach underlines Xiaomi’s strategic tightrope balancing between giving both flat screens to offer functionality and curved designs for premium aesthetics while ensuring differentiation across its lineups by accommodating varied consumer preferences.
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