Lei Jun, the founder and chief executive officer of Xiaomi, announced that Xiaomi Auto Factory in Beijing will start opening guided tours for reservations in 2025, with visitors getting a personal look at the facility behind the pivotal role of Xiaomi’s automotive venture. This is exclusive for China.
How to Book a Tour
Reservation for the visit could be made with the help of the Xiaomi Auto App by visiting Community > Official > Top Banner. One has to fill in some registration details on the form by mentioning a preferred tour date. The authorities would shortlist the visitors once the guest list was received. After that, a call would confirm the short-listed guests and call them through the app.
- Tour Information
- Schedule: Every Saturday, from 14:00 to 17:00 (production hours).
- Group Size: Limited to 20 groups per visit.
- Dates available in the month of January 2025: January 11, 18, and 25.
The time slots for the next few months will be published by Xiaomi a month in advance.
Xiaomi Auto Factory Overview
Location: Beijing Economic and Technological Development Zone.
- Area: 718,000 square meters.
- Awards: granted the title of “Beijing Industrial Tourism Demonstration Site 2024.”
Xiaomi’s Ambitious Automotive
Plans On the live broadcast on December 31, 2024, Lei Jun also announced that in 2024, Xiaomi Motors had an extremely successful year with sales of more than 135,000 vehicles.This figure is expected to be doubled according to a delivery target of 300.000 Units in 2025.
Cities Covered: 58. The opening of this factory for public tours is also a strategic move that fits into Xiaomi’s strategy to deepen the engagement of customers by showing off its innovations in the automotive sector.
The move into industrial tourism allows Xiaomi’s first batch of well-wishers to visit it and understand what it has so far kept under wraps-a high-quality automobile production system. Slated to start at the beginning of January 2025, the latest move also means that Xiaomi embraces openness and seeks to make history in the electric vehicle sector.
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