In the fourth quarter of last year (October to December), vivo ruled the Chinese smartphone market, with 13.2 million units shipped and a 17.6% market share. vivo’s sales grew 14.8% compared to Q4 2023.
Apple was in second with 13 million shipments and 17.3% of the pie, but its shipments fell 7.1% year-on-year (YoY), while third-place Huawei almost overtook it. Huawei shipped 12.7 million units in Q4, had a 16.9% market share, and grew 14.4% YoY.
It was Xiaomi that saw the biggest growth compared to a year ago, at 29.5%. Xiaomi shipped 12.3 million units for a 16.4% market share. It’s followed by Oppo and Honor both with 10.5 million shipments and 14% market share, but while Oppo rose 7.1%, Honor dropped 13.2%.
The full market in Q4 2024 was at 75 million smartphone shipments, growing 5.3% YoY. This was the market’s fourth consecutive quarter showing YoY growth. For the full year 2024, shipments were 271.4 million, up 3.7% compared to 2023. With the introduction of smartphone subsidies this year, the growth should continue.
