Xiaomi is streamlining its brand identity, and this time it is subtly but importantly altering the Redmi device boot logo. Last November, Xiaomi introduced a rebranded REDMI logo, upgrading the lowercase “Redmi” to the all-cap “REDMI.” The rebranding initially debuted with the Redmi K80 series and now is spreading to older Redmi phones through a system update. Users who boot up their phones will notice the old Redmi boot logo being substituted with the new bold “REDMI” logo. The alteration is meant to bring all Redmi phones into the new visual identity, emphasizing Redmi as a strong, independent sub-brand of Xiaomi.
Xiaomi Redmi Brand Evolution
Redmi was officially separated from Xiaomi in 2019 as an independent brand but still operating under the Xiaomi umbrella. Xiaomi replaced the classic MI-branded boot logo with a Redmi logo at the time. Now, five years later, Xiaomi is redesigning the Redmi brand to have a uniform look across its entire lineup. The change reflects the brand’s continued evolution and its determination to create a distinctive Redmi experience for users.
Which Devices Will Feature the New REDMI Boot Logo?
Although Xiaomi hasn’t provided an exact list of supported devices, the update will probably reach most of the existing Redmi models via OTA (Over-the-Air) updates. Phones that have the old Redmi logo will automatically receive the new boot animation with future updates.
Key Takeaways:
Xiaomi’s commitment to brand consistency ensures that Redmi is unique but also remains a part of the innovation and ecosystem of Xiaomi.
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