vivo is planning to compete head-on with Apple’s Vision Pro headset, despite its lackluster sales performance. At an event today, vivo announced that it will be unveiling a mixed reality (MR) headset next year.
This will be showcased as a prototype in September or October, and we’re told to expect some features that will surpass what the Vision Pro can offer.
That may well be, but by that point the Vision Pro will have been available for more than a year and a half, so it’s not really that outstanding to one-up a product that’s so old.
vivo’s dedicated team for the MR headset has apparently grown to 500 members, so clearly the company thinks this is going to be an important niche, again, despite the Apple Vision Pro’s less than inspiring sales numbers. Then again, if vivo can deliver a similar experience (and even better in some areas) for a much lower price, it might have a hit.
The vivo MR device is going to undergo “high-fidelity prototype experiences” in several cities across China by late 2025, but it’s still unclear when it will actually go on sale, as that will depend on the readiness of supporting content ecosystems, according to a vivo exec.
